SITE AUDIT

SITE AUDIT is the complete analysis of the website which will provide our whole website status

This is the first stage of work done by a Digital marketing professional when he take on the project There are different online tools to do site audit .
for eg: www.seositecheckup.com
           www.iwebchk.com
           www.woorank.com
           www.majestic.com

Factors to consider during site audit

Meta Title tag

Meta Description tag

Headings

Keyword

Alt attribute

Text/Html ratio

Internal links

Backlinks

Broken links

IP canonicalization

URL canonicalization

Robots.txt

Language attribute

Page speed

Social media presence

go with analysis of any websites you need to look into with the tools given above you can find all details of the factors given above with description
Some other tools to follow while content writing is

Plagarism checker: 

To see your content already available on website,dont put content if it is seen as available in this tool

Article spinner:

 If you like  to  spin some article so that you need to provide something you liked in other website and you need to submit it on your online content.even after doing this also check content with plagarism checker.this tool is suggested for spinning but read your content and find in appropriate words and change.

 

Seo onpage optimization

Onpage optimization

It is all about optimising your website online in certain elements to make our website relevant in search engine result page and to the google crawlers

Onpage optimization is done by checking certain factors listed below

Website design

Your design should be according to your business. Check if its responsive for all users.check its navigation and its loading speed.

User experience

What your user feel when visit your website. Bounce rate should be low make your content strong to make him stay on your website.and Google also check conversions made through it for ranking

Quality content

Do your content provide value to user.is it unique.do it include the keywords. Is it over optimised for search engine(black hat seo).density of keywords used.

Seo elements of your page

Meta title
Meta tag
Meta description
Page speed
URL canonicalizationum
Robots.txt
XML sitemap
Social media sharing
Internal and external link.
                  I know all beginners should be confused with these factors .jst comment below ur doughts .i will clear you.Am just doing this bcoz.you are here to study digital marketing you can’t study without any interactions.

Search Engine Optimization

            Search engine optimization is the key of digital marketing,only unpaid way for making your website rank in top of google page results.

           There are three types of doing search engine optimization

1 white hat seo

It is done by strictly following google webmaster guidelines .it is the suggested and best way of doing SEO
2 Grey hat SEO
It is done by overdoing the guidelines of google webmaster guidelines
3 Black hat SEO
It is completely against google webmaster guidelines. And will be banned within a short time when google finds out.

Seo is again divided based on the way of optimizing

1 Onpage optimization2 Offpage optimization

It will be teached in the next blog